Abel Castillo

Challenge

Reviewed hundreds of CSS/HTML templates and videogame assets submitted to the Envato marketplace (CodeCanyon), identifying quality gaps, usability issues, and compliance violations that affected customer satisfaction and sales performance.

Solution

Implemented a structured review framework evaluating code quality, design consistency, user experience, and playability. Provided detailed, actionable feedback to authors to help them meet marketplace standards and improve their products before publication.

Impact

Contributed to increasing product approval rates and customer satisfaction scores, directly supporting revenue growth for both the author community and Envato. Maintained high editorial standards that reinforced CodeCanyon's reputation as a trusted source for premium digital assets.

Skills

• HTML5
• CSS3
• JavaScript
• UI/UX Evaluation
• Quality Assurance
• Technical Writing
• Code Review
• Design Systems
• Figma
• Adobe Creative Suite

Growth

Developed a sharp eye for detail in front-end code and design patterns. Strengthened communication skills by delivering constructive criticism to international authors. Gained deep expertise in marketplace trends, customer expectations, and the full lifecycle of digital product publishing.

Challenge

Dalton Corporación's digital ecosystem spanned multiple business units and international automotive brands (Toyota, BYD, GAC Motors, Volvo, KIA, Hyundai, Honda, and Suzuki) without a unified design strategy, creating inconsistencies in user experience, brand alignment, and sales conversion across platforms. Additionally, the real estate and financial business units lacked digital products entirely, while internal teams relied on inefficient tools for sales and administration.

Solution

Directed UI/UX design across multiple automotive brand platforms, ensuring each maintained strict brand standards while optimizing for conversion. Led the creation of new digital ecosystems from scratch for Dalton Inmobiliaria and Dalton Financiera, covering the full product lifecycle from research and prototyping to technical implementation alongside engineering teams. Designed and oversaw internal tools to streamline operations for sales and administration teams.

Impact

Established consistent, conversion-focused user experiences across seven global automotive brands, strengthening brand trust and sales performance. Launched new digital ecosystems for the real estate and financial business units, simplifying acquisition and lending processes for customers. Improved operational efficiency across internal teams through user-centered software solutions, positioning Dalton Corporación's design practice as a strategic driver across the entire group.

Skills

• UI/UX Design
• Product Strategy
• Design Systems
• Multi-brand Design Management
• User Research
• Prototyping
• Cross-functional Collaboration
• Figma
• Stakeholder Management
• Design Leadership

Growth

Developed strong expertise in managing design consistency across multiple international brands with distinct guidelines and goals. Strengthened product leadership skills by building digital ecosystems from the ground up across different industries (automotive, real estate, finance). Gained deep experience coordinating between design and engineering throughout the full product lifecycle, and sharpened strategic thinking around aligning design decisions with business and operational outcomes.