Web Designer & Digital Strategist — Guadalajara, Jalisco, Mexico
Abel Castillo
Curriculum Vitae · Resume
Bridging the gap between pixel-perfect design and high-performance engineering.
Design + Strategy
Web designer and digital strategist helping businesses grow through thoughtful design and strategic thinking.
- UI/UX Design
- Creative Direction
- Project Management
- Digital Marketing
- SEO / Local SEO
- Animation
- Web Builder
- CMS
- AI Coding
- AI Design
Tools & Technologies
Experience
Challenge
Reviewed hundreds of CSS/HTML templates and videogame assets submitted to the Envato marketplace (CodeCanyon), identifying quality gaps, usability issues, and compliance violations that affected customer satisfaction and sales performance.
Solution
Implemented a structured review framework evaluating code quality, design consistency, user experience, and playability. Provided detailed, actionable feedback to authors to help them meet marketplace standards and improve their products before publication.
Impact
Contributed to increasing product approval rates and customer satisfaction scores, directly supporting revenue growth for both the author community and Envato. Maintained high editorial standards that reinforced CodeCanyon's reputation as a trusted source for premium digital assets.
Skills
- HTML5
- CSS3
- JavaScript
- UI/UX Evaluation
- Quality Assurance
- Technical Writing
- Code Review
- Design Systems
- Figma
- Adobe Creative Suite
Growth
Developed a sharp eye for detail in front-end code and design patterns. Strengthened communication skills by delivering constructive criticism to international authors. Gained deep expertise in marketplace trends, customer expectations, and the full lifecycle of digital product publishing.
UX Lead Designer | Dalton Corporación. Leading design and product strategy for the group's digital ecosystem. Multi-brand Strategy (Automotive): I direct UI design and user experience (UX) for web platforms and digital tools of global brands like Toyota, BYD, GAC Motors, Volvo, KIA, Hyundai, Honda and Suzuki, ensuring alignment between brand standards and sales conversion. Business Unit Innovation: I lead product design from scratch for Dalton Inmobiliaria and Dalton Financiera, building digital ecosystems that streamline real-estate acquisition and lending services. Operations Optimization: I design and oversee the development of critical internal products and tools, improving the operational efficiency of sales and administration teams through user-centered software solutions. Lifecycle Management: I oversee everything from initial research and prototyping through to technical implementation, working closely with engineering to guarantee high-quality delivery.
Founded and managed a web consultancy firm helping businesses build their online presence. Led web design, development, and digital marketing projects. Specialized in conversion optimization and lead generation.
Selected Work
What I Do
- 01
Web Design & Development
Designing and building responsive, accessible and high-performance websites — from concept and interface to production-ready front-end.
- 02
UI/UX Design
User research, wireframes, prototypes and design systems that turn complex products into clear, consistent and usable interfaces.
- 03
Digital Marketing
SEO, campaigns and content strategy focused on measurable growth — lead generation and conversion rate optimization.
Credentials
- ✦ Certified
Google UX Design
Google
Feb 2025
- ✦ Certified
Build Dynamic User Interfaces (UI) for Websites
Google
Feb 2025
- ✦ Certified
Create High-Fidelity Designs and Prototypes in Figma
Google
Feb 2025
- ✦ Certified
Conduct UX Research and Test Early Concepts
Google
Feb 2025
- ✦ Certified
Build Wireframes and Low-Fidelity Prototypes
Google
Jan 2025
- ✦ Certified
Start the UX Design Process: Empathize, Define, and Ideate
Google
Jan 2025
- ✦ Certified
Foundations of User Experience (UX) Design
Google
Jan 2025
- ✦ Certified
Agile Foundations
LinkedIn
Dec 2021
- ✦ Certified
Leading and Energizing Virtual Teams
LinkedIn
Dec 2021
- ✦ Certified
Local SEO
LinkedIn
Nov 2021
- ✦ Certified
SEO Audits
LinkedIn
Nov 2021
- ✦ Certified
Online Marketing Foundations: Search Marketing
LinkedIn
Oct 2021
- ✦ Certified
Essential Online Marketing Foundations
LinkedIn
Oct 2021
- ✦ Certified
SEO: Tools
LinkedIn
Sep 2021
- ✦ Certified
SEO Foundations
LinkedIn
Sep 2021
- ✦ Certified
WordPress 5 Essential Training
Lynda.com
Mar 2019
- ✦ Certified
Google Analytics Certification
Google Academy
2022
- ✦ Certified
Google Ads Search Certification
Google
2023
- ✦ Certified
Google Ads Display Certification
Google
2023
- ✦ Certified
Compassionate Directness
Thrive Global
2025
- ✦ Certified
EF SET Certificate C2 Proficient
EF Education First
2023
- ✦ Certified
Project Management
Alison University
2022
06 / Contact
Let's work together.
I'm open to new opportunities — full-time roles, freelance projects, and collaborations. If you're hiring or have something in mind, let's talk. I usually reply within 48 hours.
Location
Guadalajara, Jalisco, Mexico
Availability
Open to full-time · freelance · remote